To conquer

Hearts and Minds!

Get ready to learn the art of shaping destiny with words, and discover how the power of a well-told story can change everything.

The Power of Storytelling : Explore the science behind narratives and how they shape our perceptions and decisions, opening doors to genuine and transformative connections.

The Hero's Journey : Follow the epic journey of great leaders and communicators, learning from their successes and failures to build your own impactful narrative.

From Emotion to Action : Dive into the world of human psychology and discover how to awaken emotions, generate empathy and inspire action through the art of storytelling.

Building Your Personal Brand : Master the tools to create an authentic and engaging narrative, conveying your values and gaining the trust of your audience.

"The Art of Influence" is a guide for those who want to use the power of words to connect, inspire, and transform. In this book, you will discover how well-told stories can win hearts, shape minds, and leave a lasting impact.

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About the Author

Marcos Santi Scheffel was born in Curitiba, Paraná, but it was in Florianópolis, Santa Catarina, that he found the serenity and inspiration to bring his creations to life. He currently lives in Turin, Italy, where he continues to expand his creative and professional horizons. With a degree in Social Communications and a postgraduate degree in Business Marketing, Scheffel also completed an MBA in Digital Marketing at the renowned British Academy of Digital Marketing in London.

In 2008, he founded Xmondo Digital, a digital marketing agency recognized for its innovation and excellence. He also serves as CEO of Royal Export, a Brazilian company specializing in the export of commodities. Throughout his career, Scheffel has made his mark on major marketing projects, standing out in a competitive and dynamic market.

But his life is not limited to business success; he is, above all, a devoted father to his sons, Lorenzo and Vincenzo Santi Scheffel, for whom he seeks to be a constant source of inspiration. His journey reflects a harmonious combination of professional ambition and family love, values that permeate every page of his work and make his creations unique and meaningful.

Marcos Scheffel

Discover the power of words and transform your stories into a force that inspires and connects. In "The Art of Influence" you'll find the tools to captivate, persuade, and build a legacy.

Get your copy today and start on the path to winning hearts and minds with authenticity and impact.

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